Next session will be about Targeting. Saskia Schatteman will deal with questions concerning how to select the right segments in the market and how to reach these moving targets with great accuracy (moving because today's consumer is changing faster than ever before).
Saskia has recently moved from De Lijn to Telenet, as the new Marketing Manager. Before that she built an extensive experience in marketing at P&G.
Our extra guest speaker is Tom Grymonprez. The motto of his speach is :
Content is King… but who is his Queen?
When you hear people talk about Studio100 as a leading entertainment company, you often hear stories on TV shows, musicals, books, films… in short CONTENT. But what is Content for Studio100? Is Content the basis for the Studio100 brand or is it just the product? What is Studio100 making and what is it selling…
Is Studio100 a good marketing case from a content-company or is it a good content-case from a marketing-company…?
Tom Grymonprez, commercial director Studio100 Benelux, will shine some lights on his experiences as a marketer at Studio100. If, in preparation to the session of April 21st, you want to learn more on Studio100s activities, please have a look at the short company film at www.studio100.tv.
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