BrandPalace

Extra reading stuff after Helen Willems' session

- Care for some more P's ? Read Brandchannel's "7 P's of Branding"

- Marketing Teacher is an extremely rich source of powerpoint presentations on a broad range of marketing related subjects.

- Helen's last slide can be viewed here.  By the way : this page has numerous links to more explanations on all the concepts used in the infographic.

BrandPalace on LinkedIn

Antony Slabbinck started an Alumni BrandPalace Group on LinkedIn.
Great idea, Antony !
Let's all share this group and connect to one another.

Helen Willems op Markante Lunch

Wie niet genoeg krijgt van Helen Willems, na haar speech van vandaag, kan zich nog inschrijven op de Markante Lunch van de Stichting.
Hier vindt u alle gegevens.

Sliced Bread & Purple Cows

Care for an inspiring talk ? It's a lazy Sunday morning and the weather isn't what it should be, so why not let yourself be taken away by Seth Godin ?
Seth is one of the world's most reputed bloggers on marketing : check him out here.
The speech he's giving here was recorded at one of the TED conferences - quite a while ago, but still as fresh and inspiring as can be. Enjoy !

By the way : make sure to pay a regular visit to TED ! Always worth your while !

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Next week's speakers : Helen Willems and Stefaan Bettens

Next week's session is about Marketing Management. Speaker of the day is Helen Willems. She will pick up where Hans Cools left us : the P's of the Marketing Mix.
Helen Willems studied Toegepaste Economische Wetenschappen (UFSIA in Antwerp), Applied Marketing (Institut d’Administration des Entreprises in Aix-en-Provence) and followed the International Business School of Georgetown University (Washington). Helen joined Beiersdorf in August 1988, first as a Product Manager, later as Marketing Manager. In ’99 she joined the company's Management Committee. Helen also has an experience as Sales Manager (2006-2008). In 2008 she was appointed Country Manager of Beiersdorf Belgium.
In 2004 to 2005 Helen worked at Beiersdorf France, where she developed a brand new approach to launch new make up products.
Helen Willems won an Effi award for Nivea Visage in 1995

Helen is married, has two children, she lives in Sint Gilles Waas.

Our special guest will be none other than Stefaan bettens, General Manager of Jet Import. Maybe the company doesn't ring any bell to you, but their brands will certainly do. Jet Import is the company behind Red Bull, Corona, Heineken, Carpe Diem and many more top brands in Belgium.
Stefaan stems from a family in West Vlaanderen, active in bottling and distributing lemonades. He founded Jet Import more than 20 years ago. Stefaan studied Economy, Management and Marketing and Sales Management in Gent. He has a passion for classical music and the good life.
He certainly also has a passion for strong brands - topic of his personal testimonial on Tuesday 31th.

More on Red Bull : here.

Houston, We Have Lift-Off

I think we had a successful lift-off of our BrandPalace journey. Hope you liked it, and am anxious to know more about your feedback and evaluation (Lena will make a quick report very soon).

Next week Helen Willems (Beiersdorf) is scheduled  to speak about Marketing Management. She will start where Hans left us : the 4 or 6 P's (or were it C's ?) of the marketing mix.
In the meantime I want to share with you some interesting resources for further reading on today's (and next week's) topics.

1) Studymarketing is a one-man initiative of Yodhia Antariksa, management consultant in Jakarta. He singlehandedly crafted a rich database of articles, presentations and other material on Marketing, Brand Management, Consumer Psychology, Strategic Management and Innovative Thinking. Vaut le coup !

2) Homa  is a digital database of concepts, models, and analytical processes, developed by Prof. Ken Homa, for the "exclusive use" of students, alumni, faculty, benefactors, and designated friends of Georgetown University's McDonough School of Business. But I'm sure he will have no objections for you to browse through this rich source of background material.

3) Businessballs offers lots of free templates, samples, resources, examples, articles, tools and diagrams, tests and quizzes (free for download) for training, human resources, management theory, sales, business, personal and organizational development. E.g. : if you want to review Hans' slides on the Boston Consulting Grid, have a look here !

4) Two websites worth visiting on a regular basis are Brandchannel (by Interbrand) and John Quelch's blog on Marketing- and Brand Management.

Of course there is much, much more !! Feel free to browse my delicious bookmarks here.

If yoù want to share interesting readings, websites or other resources with the rest of us, use the comment button below.

10 Rules for Branding In a Post Branded World

Interesting reading : a Manifesto for making branding work in a post-branded world, by Jonathan Salem Baskin (author of Branding Only Works on Cattle, columnist for Advertising Age, and daily blogger at Dim Bulb).

We live in the twilight of a branded world born over 100 years ago. Most marketing remains blinded by the fading glare of its old, outdated promises. Yet there is a new approach to brands ahead of us, based upon a definition that is less about static image and imagined identity, and more about real-time interaction and actual involvement between company and consumer.

Get the pdf here.


Via : ChangeThis - a site with tons of intersting stuff to read & think about.

Spotlight on a Speaker : Hans Cools

Hans Cools is commercieel directeur van Sanoma Magazines Belgium, verantwoordelijk voor zowel de lezers- als de reclamemarkt. Hij bekleedt die functie sinds 2008. Daarvoor was hij gedurende vele jaren actief bij Unilever in diverse marketingfuncties bij respectievelijk Mora Benelux, Savoury, Dressings & Frozen Food en Foods & Ice Cream.

Hans is een topmarketeer die verschillende onderscheidingen behaalde : Marketeer of the Year in 2006 en Master Marketeer in 2007. Hij was voorzitter van de UBA (’07 en ’08) en is lid van de raad van bestuur van The Ppress.

Hans heeft een diploma Handelsingenieur op zak, bepaald aan de KU Leuven. Hij is gehuwd en heeft twee dochtertjes, Mieke (’94) en Ellen (’96).
Zijn passie voor merkmanagement wordt gedeeld met een passie voor golf, quizzen en sociaal werk in Malderen, waar hij woont.
Z’n motto : “getting energy out of results and out of people”

Hans neemt de openingssessie op zich : op 24 maart spreekt hij over 'Fundamentals of Branding'. Plaats van de afspraak : Sanoma Magazines Belgium NV, Telecomlaan 5-7, 1831 Diegem (Tel : 02/776.22.11)

Unveiled : super special guest speaker Pierre Marcolini

CREATIVITY, INNOVATION, PASSION - THE VALUES OF A TRUE BRAND

Created in 1995, the company Pierre Marcolini counts now almost ten stores in Belgium, a store in New York, in Kowait, in France and four stores in Japan. This young and innovative firm exports more than 30% of its sales and favours its development throughout gastronomic countries in order to offer the « Haute Couture » of chocolate. This success is the result of his quest for perfection, absolute meticulousness in his preparations and a faith that has been rewarded several times by prestigious awards.

Warned manager, this untiring creator has clearly understood the necessity of exporting his creations all over the world. Large cities such as Tokyo, Kuwait, Brussels and Paris now offer stores with the famous cocoa pod, now invariably linked to the Marcolini taste. 

Pierre Marcolini, Belgian but of Italian decent, is now giving chocolate a new dimension and returning to the essence of chocolate, with the highest respect for the authenticity of the products. Whether he makes amazing chocolates or ambitious desert recipes, Pierre Marcolini continues his search of perfection, every single day. Pierre is one of only two Belgian 'chocolatiers', and one of four in all of Europe, the title of chocolatier being bestowed solely upon those who select their beans, roast them and make their own basic ingredient, 'couverture'. He uses only the finest cocoa beans from Venezuela, Madagascar, Ecuador and Mexico.

More info : Pierre Marcolini

We are incredibly proud that Pierre has accepted our invitation to speak about his passion for a perfect product and a perfect brand. Pierre Marcolini is scheduled on our session covering 'Brand Stewardship', after Françoise Burlet, on May 12th.

Keep learning ...

Interesting and thought provoking article in Adweek.

Bottomline :

"We all have to keep learning more about the customer, both the consumer of media and the customer at retail."

What do yoù think ?