Next week's session is about Marketing Management. Speaker of the day is Helen Willems. She will pick up where Hans Cools left us : the P's of the Marketing Mix.
Helen Willems studied Toegepaste Economische Wetenschappen (UFSIA in Antwerp), Applied Marketing (Institut d’Administration des Entreprises in Aix-en-Provence) and followed the International Business School of Georgetown University (Washington). Helen joined Beiersdorf in August 1988, first as a Product Manager, later as Marketing Manager. In ’99 she joined the company's Management Committee. Helen also has an experience as Sales Manager (2006-2008). In 2008 she was appointed Country Manager of Beiersdorf Belgium.
In 2004 to 2005 Helen worked at Beiersdorf France, where she developed a brand new approach to launch new make up products.
Helen Willems won an Effi award for Nivea Visage in 1995
Helen is married, has two children, she lives in Sint Gilles Waas.
Our special guest will be none other than Stefaan bettens, General Manager of Jet Import. Maybe the company doesn't ring any bell to you, but their brands will certainly do. Jet Import is the company behind Red Bull, Corona, Heineken, Carpe Diem and many more top brands in Belgium.
Stefaan stems from a family in West Vlaanderen, active in bottling and distributing lemonades. He founded Jet Import more than 20 years ago. Stefaan studied Economy, Management and Marketing and Sales Management in Gent. He has a passion for classical music and the good life.
He certainly also has a passion for strong brands - topic of his personal testimonial on Tuesday 31th.
More on Red Bull : here.
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