If you want to know more about the story of New Coke (and when exactly it played - 1985 !), you can find all info on the Coca Cola Company's own website (go here).
The case is a real classic in marketing literature - and can be considered an avant-première of the shift towards consumer-power as we know it today !
Quote :
Protest groups -- such as the Society for the Preservation of the
Real Thing and Old Cola Drinkers of America (which claimed to have
recruited 100,000 in a drive to bring back "old" Coke) -- popped up
around the country. Songs were written to honor the old taste. Protesters
at a Coca-Cola event in downtown Atlanta in May carried
signs with "We want the real thing" and "Our children will never know
refreshment."
Coca Cola company is one of the lengendary company that it has been with me since I was a kid.
Posted by: Generic Viagra | March 28, 2011 at 16:38
I love to Drink coca-cola, I really live to drink a cold coca-cola after play soccer, I love the TV commercials!22dd
Posted by: generic viagra | April 15, 2011 at 15:21
Coke is my favorite beverage , I want to have a machine in my house
Posted by: pharmacy | August 29, 2011 at 22:41
Is that the all new coke logo? I dont think it's good enough.
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