If you want to know more about the story of New Coke (and when exactly it played - 1985 !), you can find all info on the Coca Cola Company's own website (go here).
The case is a real classic in marketing literature - and can be considered an avant-première of the shift towards consumer-power as we know it today !
Quote :
Protest groups -- such as the Society for the Preservation of the
Real Thing and Old Cola Drinkers of America (which claimed to have
recruited 100,000 in a drive to bring back "old" Coke) -- popped up
around the country. Songs were written to honor the old taste. Protesters
at a Coca-Cola event in downtown Atlanta in May carried
signs with "We want the real thing" and "Our children will never know
refreshment."
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